Here’s a few more of the common SEO mistakes I see small blogs (including at times this one) make.
1. They don’t make it easy to use Social Media to follow the blog and repost the posts.
With most blogs it’s very easy to add a plugin like SexyBookmarks that will make reposting your blog very easy. Nothing drives traffic better than having one of your readers repost your blog in their FaceBook or Twitter stream. Make that an easy process.
2. The posting schedule is inconsistent at best.
Here’s where I fall really short of the mark. Make a schedule for your blog and keep to it. Whether it’s 10 posts a day or 3 posts a week doesn’t make any difference but being consistent is key. There’s so many blogs out there it is just too easy to get lost in the static. Google SERP’s reward page counts and blog activity.
3. It’s boring.
Not only do your posts need to be short, and snappy but they need to entertain. One of my favorite blogs is 6 Year Med, it follows the journey of a med student becoming a pediatrician. I know nothing about medicine or this woman’s life but the blog is absolutely fascinating. Writing is a skill like anything else and can be developed over time. Do some free-writing, do some reading, pay attention to things that grab your attention and try to figure out how they did that. I guarantee you will be rewarded.
In brainstorming the first blog in this series I came up with quite a few common mistakes so you will probably be seeing more in this series. What mistakes have you seen out there? What mistakes have you made? Leave a comment a let me know.
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