In my previous article, we looked at a few ways to increase the number of backlinks that exist for your site. Backlinks are important because Google counts each link as a “vote” for your site and judges it’s relevance accordingly and also because it’s a great way to get traffic to your site. I can attest to the fact that traffic to my blog varies dramatically depending on where my links go. If someone fairly popular mentions my blog then visits go up accordingly, so thank you to everyone who reposts, retweets, or mentions this blog!
Let’s face it, everyone is on FaceBook. My 80 year old MIL is on FaceBook. People’s pets have their own FaceBook page. It’s absolutely huge so harnessing the power of FaceBook needs to be part of your backlinking strategy. This is a fairly simple process, once you write a post you want to share, put a link to it on your FaceBook page. Once you do that (and this is the key!) ask your followers to share it with their followers. You don’t want to do this every time because it can get annoying but if you have something you think a lot of people would benefit from, don’t be shy about asking people to share it. FaceBook makes it easy by having a “Share” button right below each post so all they have to do is hit that and FaceBook does the rest and you have multiple high-quality links back to your site.
Guest Posts
Keep an eye out in the Social Media streams for the blogs in your niche, occasionally one of them will request a guest post. (Usually the blogger needs a break or is going on vacation, something like that.) When that happens, offer your services and write a VERY high quality post that includes a short bio at the end with a link to your site. Keep it short, entertaining, and informative because this may be the only exposure your site gets to this segment of readers so you want to put your best foot forward. Alternatively, you can request to write a guest post on someone’s blog but I recommend you have some kind of relationship with the person first, maybe a conversation through Twitter or email.
Press Releases
Press releases are great ways to get links out about your site. These are very helpful when you first launch your site, are celebrating a anniversary, or just completed a redesign. Anything noteworthy is a good excuse to write a press release and have it distributed. Use a free service like www.bignews.biz or www.transworldnews.com to send your releases out for the world to see.
How do you get links for your site? Leave a comment and let me know!
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