While working on our blogs and brands we need to remember that our online reputation is vital and needs to be cultivated with as much vigor as anything else connected to our blogs. Sometimes we forget that it is important for our readers and clients to know that there is a real person behind that blog with a life that extends beyond your URL. Here’s a few tips to keep your online reputation growing.
#1 – Use Social Media Well
This is a little tricky because most of us want to keep our public and private life separate. While we want as many people as possible to be connected to our business life, most of us would like to keep our private social media sites restricted to the people we know. That’s why, going into any new social media, you need to have a clear idea of what its going to be used for. For instance I have a public FaceBook for fans of this site and a private FaceBook for me and 2,000 of my closest friends and Mafia Wars players. (OK, I screwed that up. Quick Tip: If you want to start playing any FaceBook games, start a new profile.) I also have a separate Twitter page for my business and one for personal. The home feed for my business page is so cluttered that it is unusable, I just follow hashtags with it. On the other hand, I use my personal home feed just has people I actually care about hearing from. Some of this can be done with lists if you just want one Twitter account but since I use HootSuite, this way is easier for me and keeps everything in nice, neat, separate boxes.
#2 – Make a Bio Paragraph
Write a short bio that includes a few backlinks. Anytime you write a guestpost or send out a press release, tack this on the end for a few great links. Some thing like:
SEO Assistant is a blog dedicated to helping small businesses and blog owners with their SEO needs. Aarn Farmer provides high quality SEO services and free SEO site assessments for anyone interested in his services. SEO Assistant can be followed on FaceBook or Twitter.
Short, sweet, to the point, and super easy to throw at the bottom of anything I write for the public.
#3 – Fill Out Bio Info on Sites You Use
In any niche, there are forums or other places that have a profile page, fill those out completely. When selecting the name you will use on a forum, consider using one with the keywords you are targeting and make sure you have a signature that includes a link back to your site. If you are on these sites anyway and use them well, make sure they are increasing your reputation and are helping people find you if they want to.
What are some ways you increase your online reputation? Leave a comment below!
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