Today Google announced an update to their search results that incorporates the results of your social graph into your search results. This has existed for a while but was relegated to the bottom of the results page, now the results will be interspersed throughout the page. What does this mean for your SEO?
It is now more crucial than ever for you to get your readers to follow you through your social media outlets.
The great thing about this is that even if you get someone to follow you through FaceBook or Twitter and they never really engage with your blog, your blog posts could potentially be on their search result page. For instance, lets say someone liked your FaceBook page one day on a whim (maybe because of a contest on some fantastic article you wrote years ago) but are not what you would consider your “core readership”, if they happen to search something relevant to something you wrote at some point in the past, your post will be right there for them to click on. This will increase your traffic in direct proportion to the size of you social contacts. If you haven’t already been focusing on your social profiles, now is the time!
You need to be even more focused on higher rankings
The flipside to this is now that more real estate on Google’s result pages will be taken up with posts from people’s social contacts, you need to be even more focused on improving your ranking for your favorite keywords. If you ranked at #8 or 9 for a particular phrase, you may not show up on the front page at all anymore. This means more backlinks, more focused content, and a lot more time spent on the SEO side of your business. This would be a great time to outsource some of your SEO needs to an company like SEO Assistant.
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