Last time we started our look at how to create an SEO plan for your site with “Keyword Research”. If you haven’t read that yet, click here see what you missed. Once you have a set of keyword phrases in mind, pick one to focus on for a week or two. As time goes on you can rotate through your list to make your site more relevant for multiple phrases but for now let’s just pick one and focus on it.
On-Site Methods
Today we are going to look at things you can do on your site to make it rank better for the phrase you’ve chosen. What we are trying to do here is convince Google (Or Yahoo, etc.) that when someone types the phrase you’ve chosen in to their search bar, your site should be at the top of the list, at the very least on the first page. To do this, you are going to have to create content that uses the phrase you’ve chosen.
Blog Posts
This is the easiest way to get it done. Just write a post or a series of posts that explain or at least use the phrase you’ve chosen. Let’s say the phrase you’ve chosen to focus on is “How to use coupons”, you would write a post that would use those words in the title of the post. Then in the body of the post you would use those words as much as possible. Start off with something like, “Today we are going to look at how to use coupons”, or “Ever wonder how to use coupons? Let’s learn together.” or however you want to do it. Then create a very informative post explaining your keyword phrase. Don’t write for Google and just repeat your keyword phrase over and over but create good, useful content for your readers that uses the phrase you’ve chosen.
URLs
Another easy way to make your post be more relevant in Google’s eyes is to include the keyword phrase in the URL. The easiest way to do this is to set your Blog to include the title of your post in the URL and then make sure to use your keyword phrase in the title. If you don’t already have this set up, in WP go to Settings=>Permalinks and click one of the presets that includes to post name in the URL. (Like “Day and Name” or “Month and Name”) You might also have a plug-in (like “All in one SEO”) that is already doing this for you.
The key here is to really make your blog the place to go for information on the keyword phrase you’ve chosen. You want it to stand out above all the others and have the best info on the web for that phrase. Next time we will look at some off-site things you can do to capture the Search Engine Results Pages for your phrase.
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