Yahoo Clues

Yahoo recently put out a new tool to compare trends in search items, Yahoo Clues.  It’s a handy way to compare two different search terms and see how they compare to each other.  Here’s a comparison between Black Friday and Cyber Monday.

First thing we see is that the searches for Black Friday are more consistent over time.  If you were trying to optimize your site for these terms in the years to come, I would focus on ranking for Black Friday more than Cyber Monday because it looks like very few people search for that before Black Friday and I imagine nobody searches for it after Cyber Monday.  The window is so small you’d be better off getting the traffic from Black Friday searches.  (Doesn’t mean you neglect Cyber Monday totally, just put your resources where they will  do you the most good.)

There’s also demographic info.  I was surprised to see women out searching men across all age groups.  I expected more men to search for Cyber Monday at least.  Shows what I know!

There’s also location info.  The leader in both searches?  Illinois.  If you had asked me to name the state that led the way in search volume for these terms I might have had to take 50 guesses.  It’s also amazing to me how low New York is on both tables.

Finally, one very cool tidbit is some insight into what people searched before and after the term you are looking at.  A great look into how the mind of the average searcher works.

A great tool and easy to use, I recommend you play around with it and see what you can discover!

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